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photo credit: valessio_brito

I know it’s naive, but when I buy “organic” foods, I have the image I’m supporting family-owned businesses who farm using sustainable methods and give back to the local economy. Singing cows from California, sustainable farming raising my grass-fed beef - I buy into the image hoook, line and sinker. Seeing as how the USDA’s National Organic Program defines “organic” as “produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations”, I don’t think I’m being entirely unreasonable.

Imagine my surprise when I read an article at Diet Blog (which in turn cites FitSugar) about organic and natural food labels and the big companies that own them. Among the organic brands I recognize are Dagoba (owned by Hershey), Seeds of Change (owned by M&M Mars), my favorite Odwalla bars (owned by Coca-Cola), Cascadian Farms (owned by General Mills), Kashi (owned by Kellogg), and Silk (owned by Dean Foods). See the entire chart here.

Disease Proof and the New York Times followed up with further information, pointing to an article assembled by Dr. Phillip H. Howard which illustrates, among other things, numerous organic and natural brands that have been purchased or created by big companies. Among the brands I recognize that aren’t mentioned above is Green & Black’s (owned by Cadbury Schweppes), my only other brand of choice for organic chocolate besides Seeds of Change.

Why is all this a big deal? The New York Times says it best:

Obviously, there’s nothing inherently wrong with a big company buying an organic brand. But Dr. Howard notes that many consumers seek out organic foods, in part, because they don’t want to buy foods from multinational food companies.

“Often organic consumers are interested in supporting smaller scale farms and food processors,’’ Dr. Howard said. “In the marketing of a lot of these organic brands the firms try to evoke that image of a small pastoral farm.’’

I personally buy organic and natural foods for two reasons: health and supporting small businesses that practice environmental stewardship. The fact that Coke owns Odwalla doesn’t affect the bars’ nutrition, it does shatter the image I’m supporting small, “good” businesses. I don’t think I can give up my Odwalla bars, but I will definitely be looking for another brand of organic chocolate. Anyone have a suggestion?

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