The Life Ledger

Fitness is a way of life.

photo credit: thelifeledger

Childhood obesity is becoming such an epidemic that many schools are taking steps to increase the nutrition and exercise awareness of both their students and their students’ parents. Take, for example, this article covering changes recently instituted by five Philadelphia schools:

Five Philadelphia elementary schools replaced sodas with fruit juice. They scaled back snacks and banished candy. They handed out raffle tickets for wise food choices. They spent hours teaching kids, their parents and teachers about good nutrition.

As a result, “the number of kids who got fat during the two-year experiment was half the number of kids who got fat in schools that didn’t make those efforts.” Which is great, but of course not nearly enough. What we need is more education and awareness about what we feed our children. For instance, the cereal we feed them.

A recent article on Medical News Today about children’s cereal caught my eye. The article cites a recent study conducted by Yale’s Rudd Center for Food Policy and Obesity, which concluded that children’s cereals are higher in calories, sugar and salt than adult cereals, despite marketing claims to the contrary. The article goes on to summarize the study:

[Marlene] Schwartz and her colleagues examined 161 breakfast cereals from four leading manufacturers and compared nutritional values of children’s and nonchildren’s cereals to national guidelines. They found that when comparing nutrients per gram, children’s cereals were higher in calories, sodium, carbohydrate, and sugar, but significantly lower in fiber and protein. They also found that the majority of children’s cereals, 66 percent, failed to meet national recommended nutritional standards for foods sold in schools.

I couldn’t find a copy of the study itself, so I thought I’d conduct a spot-check myself. When selecting children’s cereal and adult cereal, I concentrated on marketing and shelf placement in the grocery store, as one Yale Rudd Center study points out that

Children are exposed to an estimated 10 000 advertisements for food per year, 95% of which are for fast foods, candy, sugared cereal and soft drinks (13). By pre-school, the child begins to have preferences for certain products and, according to McNeal, is a ‘consumer by influence’ (14). Advertisers place cereal boxes at child eye level because they know that toddlers can recognize brands of cereal and request them from their seat in the grocery cart.

Based on ads and shelf placement, I selected three cereals marketed as “healthy” children’s cereals and two “healthy” adult cereals, because let’s face it - comparing Trix to Allbran is just a tad unfair, and you shouldn’t be feeding your child that un-food anyway. Let’s see how they stack up.

Children’s Cereals

Cheerios

photo credit: Z(-_-)F

Nutrition Facts
Serving Size: 1 cup (28 grams)
Calories, without milk: 100
Sodium: 190mg
Sugar: 1g

Ingredients
Whole grain oats, modified corn starch, sugar, oat bran, salt, calcium carbonate, oat fiber, potassium phosphate, corn starch, wheat starch, vitamin E

Kix

photo credit: sajrow

Nutrition Facts
Serving Size: 1 1/4 cup (30 grams)
Calories, without milk: 110
Sodium: 210mg
Sugar: 3g

Ingredients
corn (whole grain corn, meal), whole grain oats, ugar, corn bran, modified corn starch, corn syrup, salt, calcium carbonate, trisodium phosphate, vitamin E, misc vitamins

Wheaties

photo credit: tape

Nutrition Facts
Serving Size: 3/4 cup (27 grams)
Calories, without milk: 100
Sodium: 190mg
Sugar: 4g

Ingredients
whole grain wheat, sugar, salt, corn syrup, trisodium phosphate, BHT, misc vitamins

Adult Cereals

All-bran

photo credit: davekellam

Nutrition Facts
Serving Size: 1/2 cup (31 grams)
Calories, without milk: 80
Sodium: 80mg
Sugar: 6g

Ingredients
wheat bran, sugar, high fructose corn syrup, malt flavoring, calcium phosphate, calcium carbonate, salt, sodium ascorbate and ascorbic acid (vitamin c), misc vitamins

Special K

photo credit: Paul Cheek

Nutrition Facts
Serving Size: 1 cup (31 grams)
Calories, without milk: 120
Sodium: 220mg
Sugar: 4g

Ingredients
rice, wheat gluten, sugar, defatted wheat germ, salt, high fructose corn syrup, dried whey, malt flavoring, calcium caseinate, misc vitamins

The Comparison

I think visually, so I’ve created a table with what I think are the most important comparisons to draw between the five cereals. *I’ve changed the serving size to make the numbers directly comparable.

The takeaway I get? Eat fruit, not cereal. If you need to serve cereal, Cheerios looks like the least evil. The other takeaway? I need to find a new recipe for my bran muffins.

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High school football players overweight, 1 in 10 obese (@cnn.com)

My wife and I were watching the championship playoffs (Colts finally go to the Superbowl!) and couldn’t help but remark how it seems football players are getting larger and larger.  Apparently, it’s not just us noticing; furthermore, apparently it’s not just NFL players that are getting bigger.

There’s some pretty staggering statistics about high school football players in a study printed in Journal of the American Medical Association:

Of the players analyzed, 28 percent were deemed at risk of being overweight and 45 percent fit the standards for being overweight, including 9 percent who met adult severe obesity standards.

9% met adult severe obesity standards.  We’re talking about 16-year-olds here.

This follows another controversial study, also printed in JAMA, on NFL football players:

Almost all the players qualified as overweight, and 56 percent had BMIs of at least 30 — what doctors consider obese. For example, a 6-foot-2 man weighing 235 has a BMI of just over 30. Nearly half of the obese players were in the severely obese range, with a BMI of at least 35, and a small percentage were morbidly obese with a BMI of at least 40.  (http://www.msnbc.msn.com/id/7052481/)

I’m usually pretty skeptical when it comes to statistics; in this case, the numbers themselves aren’t the real story, it’s the trend.  Granted, BMI isn’t the most accurate way to measure a person’s body fat, but it’s a pretty good ballpark of your health due to your overall weight - even being too bulky can be hard on the body.  Plus, since most high schoolers won’t play football for the NFL, or even in college, that muscle has a good chance of turning to fat.

This year, there’s a pretty good chance we’ll see an Iphone commercial, the much-touted GoDaddy commercial, a new CareerJobs commercial, and other witty multi-million-dollar corporate spots.  It would be nice if just one spot could be donated to our teens’ role models broadcast to our nation the dangers of obesity.  It would be ten seconds of public service announcement versus 4 hours of watching behemoths battle on the field of war, but it would be a good start.