The Life Ledger

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photo credit: The Rocketeer

Margaret Atwood must be proud - the disgusting meat products appearing in Oryx and Crake are just around the corner, if PETA has anything to do with it. Following the current trend of offering large bounties, as Google currently does with the X-Prize, PETA is offering a $1 million prize for what NPR summarizes as the “development of commercially-viable ‘test-tube meat’ - meat grown through a lab process, not from a live animal.” PETA’s website outlines the contest in further detail:

PETA is offering a $1 million prize to the contest participant able to make the first in vitro chicken meat and sell it to the public by June 30, 2012. The contestant must do both of the following:

• Produce an in vitro chicken-meat product that has a taste and texture indistinguishable from real chicken flesh to non-meat-eaters and meat-eaters alike.
• Manufacture the approved product in large enough quantities to be sold commercially, and successfully sell it at a competitive price in at least 10 states.

Judging of taste and texture will be performed by a panel of 10 PETA judges, who will sample the in vitro chicken prepared using a fried “chicken” recipe from VegCooking.com. The in vitro chicken must get a score of at least 80 when evaluated in order to win the prize.

In vitro meat production would use animal stem cells that would be placed in a medium to grow and reproduce.

And I thought everything tasted like chicken… As long as the FDA mandates labeling test-tube SPAM, I don’t personally mind PETA and others throwing money at fake meat. Seriously though, can’t they spend the money on making tofu more appealing? And don’t members of the target audience, non-meat-eating people, already have non-meat alternatives? Does PETA really think they’re going to convert meat-eaters into vegetarians with fake SPAM?

At any rate, it’s all very interesting. It’s good to see PETA doing something that doesn’t involve bloody babies on a stick in front of McDonalds.

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