The Life Ledger

Creative Edge Nutrition, Inc. Completes Acquisition of Science Defined Nutrition

PR Newswire — May 15, 2012

ORLANDO, Fla., May 15, 2012 /PRNewswire/ — Creative Edge Nutrition, Inc. (Pink Sheets: FITX), a nutritional supplement company focusing on active lifestyles, announced today that it has completed the acquisition of Science Defined Nutrition (“SDN”), a health supplement development company. Under the terms of the deal, Creative Edge Nutrition, Inc. acquired SDN’s assets, manufacturing and distribution agreements and intellectual properties.

(Photo: http://photos.prnewswire.com/prnh/20120515/SF07753)

Bill Chaaban, President and CEO of Creative Edge Nutrition stated, “We knew early in the due-diligence process, that this acquisition would be a strategic one for our company and shareholders. SDN adds immediate shareholder value by bringing existing customers, revenue and profit to our bottom line. SDN focuses on developing ground-breaking innovative products for the athletic market, evidenced by its signature ROGUE(TM) products. We will continue to aggressively grow and expand our presence in the sports nutrition marketplace through both organic growth and strategic acquisitions.”

Jeff Thomas, President and Founder of SDN stated, “In the current atmosphere of the nutraceutical industry, an overwhelming amount of companies engage in ‘follow the leader’ far too often, adopting whatever the current flavor of the day might be; but ultimately losing their focus and passion for developing new innovative products created of novel science. The acquisition by Creative Edge Nutrition, Inc. sets the foundation of creating a new market leader, focusing on delivering innovative products that give immediate measurable results.”

About Science Defined Nutrition, Inc.

Developed by body builders and athletes, Science Defined Nutrition (SDN) is a leader in nutritional supplement industry. SDN’s Research and Development Team has cultivated an entire litany of superlative products, with the initial proof-providing ground-breaking product ROGUE at the helm, rooted in the immeasurable passion for achieving athletic enhancement through tireless scientific scrutiny. The core Mission of SDN is to assist our customers in taking their athletic ambitions to heights unknown, without having to defy their own conscience by sacrificing their state of health to do so. www.sciencedefinednutrition.com

About Creative Edge Nutrition, Inc.

Creative Edge Nutrition is a holding company and a Nutritional Supplement Company focused on developing innovative, high quality supplements. The company offers a broad spectrum of capsules, tablets, and powders, as well as science based products in the principal categories of weight management, nutrition challenges, energy and fitness. The Company manufactures under strict GMP guidelines at GMP Certified and/or FDA registered facilities. www.CenergyNutrition.com and http://www.facebook.com/pages/Creative-Edge-Nutrition-Inc/115224738609211

Safe Harbor Notice This press release may contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future development activities, and are thus prospective. Forward-looking statements include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements. Among the factors that could cause actual results to differ materially from those indicated in the forward-looking statements are risks and uncertainties associated with the Company’s business and finances in general, including the ability to continue and manage its growth, competition, global economic conditions and other factors discussed in detail in the Company’s periodic filings with the Security and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements.

Contact: Melissa J. Diaz, South Street Media, Inc. Phone: (917) 937-8968

Email: Info@southstreetmedia.com

SOURCE Creative Edge Nutrition, Inc.

Subject Codes: PC/t.120515160511531, PT/lang.en, PC/ticker, IN/HEA, IN/REA, IN/SPM, SU/TNM, RE/Florida, PC/priority.r, PC/category.f, PC/class.1024, PC/WAVO_f….., PC/APT_f…., PC/state_f, PC/wavo1_f, PC/class.1245, PC/WAVO_….h., PC/APT_….h, PC/trade_h, PC/wavo5_h, PC/class.1278, PC/DataFeat_flprn, PC/port_32, PC/Billing_FLA, PC/Billing_IRW, PC/Billing_RWB, PC/Billing_TNW, PC/1stAcc_966400, PC/bureau_SF, PC/port_01, PC/port_96, PC/port_31, PC/port_19, PC/port_91, PC/website, PC/photo, PC/id_SF07753

Company Codes: OTC-PINK:FITX

Pushups For Charity 2012 – This Saturday, May 19 – to Benefit Military Charity The Boot Campaign

$100K OF $500K GOAL ALREADY RAISED

ANNUAL FITNESS FUNDRAISER WILL SUPPORT SOLDIERS RETURNING FROM COMBAT

PR Newswire — May 15, 2012

ORLANDO, Fla., May 15, 2012 /PRNewswire/ — Pushups For Charity 2012 is only five (count ‘em!) days away. On Saturday, May 19th, 2012, 115 gyms across the country will challenge participants to see how many pushups they can do in 90 seconds, while getting friends and family to sponsor them by donating anywhere from 50 cents to $1 per pushup. Last year alone raised over $250k and this year’s goal is $500k. So far this year Pushups For Charity has raised over $100k so we are well on our way!

This year, proceeds will be donated to The Boot Campaign, a Texas-based non-profit that donates proceeds to a group of partner charities that work with soldiers healing from a variety of physical and emotional combat wounds, embodying the campaign motto that, “When They Come Back, We Give Back”. Supporters buy military issue combat boots and “take a walk in a soldiers shoes” – the proceeds benefit the cause.

Raising the Barr Gym in Ridgeland, MS (outside of Jackson, MS) held their event one week early on Saturday, May 12. It alone pulled in $21k including a tremendous pushup performance by veteran CJ Stewart who did 40 pushups (1 for every surgery he’s endured from his injuries.) Check out his video here.

The event is being embraced by towns and cities across the country as an important annual health initiative. In Evansville, IN, Mayor Lloyd Winnecke has declared his support for Pushups For Charity and is encouraging residents to participate after his city was named in a recent poll “the most obese city in the country”. In Houston, TX, Mayor Annise Parker signed a Proclamation that “May 19, 2012 is Pushups For Charity Day in Houston”. The Houston event will feature Texan cheerleaders, the local fire and police departments, Army Veteran Sandy Reyes who served in Operation Iraqi Freedom 2004 – 2005 as a specials in the 1st Cavalry Division (last year he completed 130 Pushups; he works on veterans causes now), and many more.

On Saturday, communities, local government officials, local fire and police departments and more will be coming out to celebrate this day of fun and fundraising for an initiative that allows people to get fit and give back at the same time.

For more information, a list of participating gyms, and to register, go to: www.PushUpsforCharity.com

The Boot Campaign

The Boot Campaign is a grassroots military appreciation and veteran awareness campaign started by five women from Texas, known as the Boot Girls. The Boot Girls launched the Boot Campaign in 2009 to spread awareness of the needs of military personnel returning home from combat and express gratitude to current military. Through the sale of military combat boots, the Boot Campaign donates proceeds to a group of partner charities that work with soldiers healing from a variety of physical and emotional combat wounds, embodying the campaign motto that, “When They Come Back, We Give Back”. www.BootCampaign.com

Pushups For Charity

Pushups For Charity is all about getting fit, having fun and making a difference. It’s an alliance of many of the world’s most respected fitness professionals who have come together to support worthy charities by providing free fitness coaching and exercise programming to all who participate in a Pushups For Charity event, or sponsor someone participating. Pushups For Charity was founded in 2010 by Net Profit Explosion, LLC President Sean Greely of Orlando, FL.

SOURCE The Boot Campaign

Subject Codes: PC/t.120515131718176, PT/lang.en, IN/HEA, IN/REA, IN/SPT, IN/SSE, SU/VET, SU/CSR, SU/SRI, RE/Florida, PC/priority.r, PC/category.f, PC/class.1489, PC/class.1245, PC/WAVO_….h., PC/APT_….h, PC/trade_h, PC/wavo5_h, PC/DataFeat_usprn, PC/port_32, PC/Billing_RWB, PC/Billing_TNW, PC/Billing_U1P, PC/1stAcc_461350, PC/bureau_LA, PC/port_01, PC/port_96, PC/port_31, PC/port_19, PC/port_91, PC/contact, PC/website, PC/id_LA07664

Bankers Healthcare Group Selects DIGO (DiMassimo Goldstein) as Agency of Record

PR Newswire — May 15, 2012

SYRACUSE, N.Y., May 15, 2012 /PRNewswire/ — Bankers Healthcare Group, Inc. (BHG), one of the nation’s premier providers of financing solutions for medical professionals, announced today that it has selected DIGO (DiMassimo Goldstein), a New York City based brand building agency, as its agency of record for all advertising, direct and digital activities. DIGO will lead fully-integrated efforts as BHG expands its financial offerings and increases its industry presence.

(Logo: http://photos.prnewswire.com/prnh/20100301/NY62435LOGO )

“We were immediately impressed with DIGO’s combination of creativity and innovation as well as their track record of success in both the financial and healthcare space,” said Chris Panebianco, SVP of Marketing for Bankers Healthcare Group. “BHG is excited to work in close collaboration with DIGO as we reassess our brand and the medical industry to formulate our direct and digital strategies for the future.”

DIGO is the architect behind campaigns that have helped build brands such as Comcast, eBay, Crunch Fitness, ESPN, JetBlue, Memorial Sloan-Kettering Cancer Center, FreshDirect and Vitamin Water. “We couldn’t be happier partnering with the preeminent leader in lending to medical professionals,” said DIGO President Lee Goldstein. “Our job is to make sure the world knows how great BHG is and why every medical, dental and veterinary practitioner throughout the United States should consider BHG as their financial resource. We’re excited to create exponential growth for this well-deserved institution.”

About DIGO Brands:

DIGO Brands is a brand-driven growth agency network, founded in 1996 by Mark DiMassimo. DIGO Brands have partnered with visionary leaders in many of the extraordinary growth successes of the past two decades, including: Comcast, Crunch Fitness, JetBlue, thinkorswim, Island, eBay, eDiets, ESPN, HBO, Citi, Gateway, McKinsey, Ernst & Young, Memorial Sloan-Kettering Cancer Center – the best cancer care, anywhere, National Jewish Health – the nation’s top respiratory hospital, top-rated broker Tradestation, Mediacom Cable, Bluefly, Belle & Clive, Double Cross Vodka and the Tappening and Offlining movements.

About Bankers Healthcare Group, Inc.:

Since 1992, Bankers Healthcare Group has been providing financing solutions to healthcare professionals throughout the United States. In 2011, Dun & Bradstreet ranked BHG’s financial stability in the top 2% of companies in the financial sector. BHG has also been named to Inc. magazine’s list of America’s fastest growing companies in six of the last seven years.

RELATED LINKS

https://www.bhg-inc.com/about-us/news-press

Media Contact

Pat Harrigan Email: pharrigan@bhg-inc.com Tel: 315-671-4129

SOURCE Bankers Healthcare Group, Inc.

Subject Codes: PC/t.120515093054082, PT/lang.en, IN/HEA, IN/MTC, IN/ADV, RE/New_York, PC/priority.r, PC/category.f, PC/class.1248, PC/WAVO_….k., PC/APT_….k, PC/trade_k, PC/wavo5_k, PC/class.1049, PC/WAVO_y….., PC/APT_y…., PC/state_y, PC/wavo1_y, PC/class.1000, PC/WAVO_..b…, PC/APT_..b.., PC/circuit_b, PC/wavo3_b, PC/DataFeat_natl3, PC/port_32, PC/Billing_RWB, PC/Billing_TNW, PC/Billing_US1, PC/1stAcc_959660, PC/bureau_NY, PC/port_01, PC/port_96, PC/port_31, PC/port_19, PC/port_91, PC/website, PC/photo, PC/id_NY07050

KEEN Re-Energizes Small Businesses with its First Recess Pilot Program

Small Businesses across the U.S. Bring Wellness to Work Using Recess

PR Newswire — May 15, 2012

PORTLAND, Ore., May 15, 2012 /PRNewswire/ — KEEN, Inc., the manufacturer of hybrid outdoor and casual footwear, bags and socks, has launched its first Recess Pilot Program to help small businesses jumpstart Recess to support their wellness goals and provide a forum for sharing the Recess experience. As part of this pilot, KEEN will provide technical support to small businesses, including access to its Instant Recess® Toolkit, a financial grant to the first 10 participants to purchase Recess tools and incentives, a package of Recess “prizes” from KEEN and an introductory webinar to kick Recess off in their workplace. This pilot is part of KEEN’s Recess is Back initiative, bringing recess to adults around the world.

The first four companies that KEEN has selected to bring Recess back to its employees are Chr. Hansen in Milwaukee, Wis.; Minnesota Twist Drill in Chisholm, Minn.; MINDBODY in San Luis Obispo, Calif.; and Summit Publishing in Charlottesville, Va.

Corporate wellness programs can cost anywhere from a few hundred dollars to a few thousand per employee. While large companies can afford the type of robust workplace wellness programs that result in improvements in employee health, attendance and productivity, most small businesses miss out on this opportunity due to their limited resources. While small businesses represent 99.7 percent of all employer firms (2010 U.S. Census Bureau statistics), only 8% of small worksites offered any wellness activities (National Worksite Health Promotion survey published in 2008). KEEN’s Recess Pilot Program gives small businesses the ability to implement an engaging workplace wellness program at least as effective as those at larger companies; and for those with wellness agendas underway, provides a way to refresh or supplement existing wellness offerings.

“We launched our Recess is Back initiative to help people get away from their desks and disconnect from their electronics for a few minutes every day. We’ve found that reconnecting with playtime during work can re-energize people and encourage employees to be healthy and happy,” said Linda Balfour, KEEN’s Brand Marketing Manager and Chief Recess Officer. “We are providing a model and tools to help even the smallest businesses jump start Recess at the companies we’ve selected, and inspire others around the country to launch their own Recess program!”

“We kicked off Recess is Back earlier this month and have already noticed a very positive vibe throughout the entire facility with people laughing and enjoying themselves – it’s funny how we forget how to play when we grow up!,” said Jeannie Nobens, Human Resources Manager at Minnesota Twist Drill. “Minnesota Twist Drill is already a great place to work and we are fortunate to have an existing wellness program that is 100% supported by management,” she explains. “By partnering with KEEN, we have been given an opportunity and the tools to promote Recess with the ultimate goal of having happy, healthy employees. KEEN’s Recess program has taken our wellness program to a whole new level – and we needed it!”

“Our small business has been looking for a way to energize our employees and make coming to work a more enjoyable experience, so we jumped at the opportunity to follow KEEN’s lead to get our team outside ,” said Blake DeMaso, CEO of Summit Publishing. “We’re using Recess as an opportunity to encourage our employees’ health and fitness goals, and inspire teamwork and healthy lifestyle choices both in and out of the office, while building a healthy work environment and reducing overall stress.”

KEEN launched its Recess is Back initiative in 2011 to encourage working adults around the country to step away from their desk, breathe some fresh air, be active and improve overall health and wellness. As people everywhere are becoming more sedentary and more attached to electronic devices, research from UCLA’s Dr. Toni Yancey, the definitive expert on recess for workplace wellness, has shown that a 10 minute daily break improves productivity, encourages a more engaged workforce, results in fewer sick days and promotes a healthy work-life balance.

Dr. Yancey estimates that this paid activity break actually offers small business and large business alike a return on investment of $1.50 – $2.00 for every dollar spent implementing the program. To help companies implement this program, KEEN created a free Instant Recess Toolkit, which can be downloaded at http://recess.keenfootwear.com/recess-at-work/, providing tips for success, a Recess score card, ideas for daily Recess activities, as well as in-house promotional materials. The Toolkit also contains the first-ever calculator for employers to track the benefits of Recess and compute their return on investment. The free calculator is available at calculator.keenfootwear.com.

For more information on KEEN’s Recess is Back initiative, visit http://www.keenfootwear.com/us/en/recess/.

About KEEN

KEEN Inc., manufacturer of original hybrid footwear, bags and socks was founded in 2003. Headquartered in Portland, Oregon, KEEN offers innovative hybrid products that enable outdoor enthusiasts to enjoy an active lifestyle. Known for its innovation and creativity, KEEN started with the invention of the first sandal that protects the toe – the Newport. Since its inception, the company has applied that same problem-solving design approach to expand its footwear collection and offer bags and socks. KEEN offers products that allow people to go anywhere: from trekking the wilds of the world, exploring a cool city, heading to work, or skipping to a playground down the street. KEEN’s products are sold in specialty footwear, travel and outdoor retailers, premium-sporting goods retailers and major outdoor specialty retail chains worldwide. In 2010 and 2011, KEEN was named one of “America’s Best Places to Work” by Outside magazine. KEEN strives to demonstrate integrity and leadership while promoting a vibrant, inclusive community. Through its Hybrid.Care giving program, KEEN supports a variety of social and environmental organizations around the globe. Discover more about KEEN at keenfootwear.com, facebook.com/keen and twitter.com/keen.

SOURCE KEEN, Inc.

Subject Codes: PC/t.120515090501357, PT/lang.en, IN/TEX, IN/WRK, IN/HEA, RE/Oregon, PC/priority.r, PC/category.f, PC/class.1052, PC/WAVO_8….., PC/APT_8…., PC/state_8, PC/wavo1_8, PC/class.1246, PC/WAVO_….i., PC/APT_….i, PC/trade_i, PC/wavo5_i, PC/class.1000, PC/WAVO_..b…, PC/APT_..b.., PC/circuit_b, PC/wavo3_b, PC/DataFeat_natl3, PC/port_32, PC/Billing_RWB, PC/Billing_TNW, PC/Billing_US1, PC/1stAcc_973028, PC/bureau_NY, PC/port_01, PC/port_96, PC/port_31, PC/port_19, PC/port_91, PC/contact, PC/website, PC/id_NY06049

Bob Greene’s Best Life Builds a Movement: Small Changes, Big Impact

Bob Greene and TheBestLife.com Launch “Best Life’s Small Change Movement,” 15-Week Rewards Program Based on Making Small Changes to Help People Lose Weight, Get Healthy and Live Their Best Life

PR Newswire — May 15, 2012

NIWOT, Colo., May 15, 2012 /PRNewswire/ — TheBestLife.com, the online weight-loss program based on the best-selling book The Best Life Diet by Bob Greene, is proud to announce the “Best Life’s Small Change Movement” starting on Tuesday, May 15. The program, which is free and open to the public, is based on the successful strategies that Greene has used over the course of his 25-plus years as a health and fitness expert. He will be offering advice and encouragement throughout the 15-week program, and will even give participants a chance to win an array of prizes. The details of “Best Life’s Small Change Movement” can also be found on the company’s website: http://www.thebestlife.com.

The Best Life health and wellness plan, which was created in 2007, is like no other in that it focuses on making small and manageable lifestyle changes. This approach increases your chances of establishing long-lasting good habits and maintaining long-term weight control.

Starting May 15, TheBestLife.com will begin registration for the “Best Life’s Small Change Movement,” and each week through August 15, participants will be challenged to meet small weekly goals.

Throughout the summer, Greene will send encouraging e-mails to help motivate participants. There will also be several chances to win prizes, including a Blendtec Blender, a Phillips Wake-Up Light, a Phillips Go-Light Blu, and several books by Best Life creator Greene.

Examples of Advice from the “Best Life’s Small Change Movement” Include: