The Life Ledger

New Evolution Ventures and Kirk & John Galiani Partner to Build US Fitness Platform

PR Newswire — February 7, 2012

LAFAYETTE, Calif., Feb. 7, 2012 /PRNewswire/ — New Evolution Ventures, LLC (NeV) is pleased to announce that it has partnered with industry veterans Kirk and John Galiani to develop and operate a collection of health clubs in the Mid-Atlantic region. The new partnership, US Fitness, is backed by NeV and Vision Capital, an international private equity investor, and includes the Galianis’ Mid-Atlantic Onelife Fitness clubs, Crunch Fitness clubs in Washington, DC, and other new facilities in various stages of development throughout the Region. US Fitness is actively seeking acquisition and ground-up opportunities. In addition, the Galianis have joined the Board of Directors of NeV bringing over two decades of industry experience to the NeV family.

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“I’ve always admired Kirk and John Galiani for being two of the top operators in the industry. The Mid-Atlantic region has strong growth potential for our brands and I’m excited to rapidly grow our footprint,” said Mark Mastrov, Chairman of NeV. “We’re honored to have Kirk and John join the NeV Board as we continue to build NeV into a global health, wellness and fitness company.”

The Galianis bring a wealth of knowledge to the NeV team, previously owning, operating and selling Gold’s Gym International before starting their new business venture in the Onelife Fitness brand. The Galianis continued to build on their success in the industry by opening Crunch Fitness clubs in the Nation’s Capital in 2011.

“John and I are excited to partner with NeV and Vision Capital. We could not have found better partners than NeV, led by Mark Mastrov, arguably the greatest mind in the fitness industry and Vision Capital, a top-tier private equity firm,” said Kirk Galiani, Co-CEO of US Fitness. John Galiani added, “We believe there will be significant growth prospects in our industry over the next two to five years and our ability to develop and operate clubs under different brands within the NeV portfolio puts us in a very strong position.”

Vision Capital is an international private equity investment firm. In addition to backing US Fitness, Vision Capital also made a significant investment in NeV in June 2011. Together, they look to not only grow the US Fitness brand, but continue to cultivate and expand the NeV brand around the globe.

“Kirk and John’s impressive track record of creating value by building, acquiring, operating and selling fitness businesses including Gold’s Gym International and Pulse Fitness Clubs speaks for itself,” said Matt Constantino, Managing Partner at Vision Capital. “We believe the US health club industry is ripe for consolidation and are confident the NeV/Galiani partnership is ideally suited to thrive in this environment.”

About New Evolution Ventures(TM) (NeV) Based in Northern California, New Evolution Ventures (NeV) focuses on the acquisition, development and operations management of health, fitness, and wellness businesses both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, please visit www.nev.com

Vision Capital is an innovative private equity investor focused on delivering comprehensive strategic transactions for sellers. Vision Capital has operations in Europe and the Americas and a multi-sector approach. Vision Capital typically acquires entire portfolios of assets instead of single companies. Since inception, Vision Capital has raised seven funds totalling over EUR 1.9 billion. Through 13 transactions, Vision Capital has invested in ten portfolios with an underlying enterprise value of EUR 2.5 billion and has acquired over 40 companies in total. www.visioncapital.com

SOURCE New Evolution Ventures, LLC

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CVS Caremark Charitable Trust “Surprises” Non-Profits With $4.3 Million in Funding

Company Representatives Elate and Excite on Doorsteps Around the Country

PR Newswire — February 7, 2012

WOONSOCKET, R.I., Feb. 7, 2012 /PRNewswire/ — Today representatives of the CVS Caremark Charitable Trust, a private foundation created by CVS Caremark Corporation (NYSE: CVS), kicked off a “Day of Giving” by surprising several deserving non-profits, with the grant funding they had requested.

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The emotional visits, hosted by several of the company’s executives, were timed to coincide with the announcement that $4.3 million has been awarded in grants to 98 non-profit organizations across the country in 2011, which includes multi-year grants from previous years.

“What a pleasant surprise to see CVS Caremark colleagues at our doorstep with a large check for the amount of funding we had requested,” said Betty Vohr M.D., Women & Infants Hospital of Rhode Island. “We want to extend a heartfelt thank you to the CVS Caremark Charitable Trust for recognizing the positive impact non-profit organizations nationwide make in their local communities.”

The new grant recipients were chosen through the CVS Caremark Charitable Trust’s annual grant cycle in which awards range from $10,000 to $50,000 for one-year support. These grants align with the CVS Caremark Charitable Trust’s efforts to improve the quality of health and well-being of underserved populations and also align with CVS Caremark All Kids Can, a signature program of the CVS Caremark Charitable Trust and CVS Caremark that is committed to supporting children with disabilities.

“We are so excited to help these non-profit organizations start 2012 in a positive way with much-needed funding,” said Eileen Howard Boone, Vice President, CVS Caremark Charitable Trust. “All of the non-profit organizations we support share our commitment to providing greater access to health care and medical services and improving the lives of children with disabilities. The CVS Caremark Charitable Trust is honored to work with all of its non-profit partners to help people on their path to better health.”

Non-profits that received a surprise visit and grant check during today’s Day of Giving include:

Medical Alarm Concepts Holding Comments on Pending Merger With FirstFitness Nutrition

PR Newswire — February 7, 2012

KING OF PRUSSIA, Pa., Feb. 7, 2012 /PRNewswire/ — Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today issued comments on its pending merger with Carrollton, Texas-based FirstFitness Nutrition Inc., a leading provider of weight loss, wellness, energy, and fitness nutritional products.

Both companies are currently seeing significantly revitalized revenue growth rates as a result of the implementation of new marketing programs and the introduction of new products. Medical Alarm recently announced its largest order to date, and FirstFitness is experiencing very strong revenue growth as a result of the introduction of its new products.

The combined operation is expected to produce over $12 million in revenues this year and to yield both positive earnings and cash flow. There are currently approximately 424 million outstanding shares, yielding an approximate market capitalization of only $4.2 million. Management believes this valuation significantly understates the true value of the organization, considering the robust revenue growth, the high likelihood of positive EPS and cash flow, and the meaningfully restructured balance sheet management expects to present upon consummation of the merger. Medical Alarm Concepts has initiated the process of updating its financials for recently ending periods, and plans to file these results with the Securities & Exchange Commission in order to remain a fully reporting organization.

MDHI principles commented, “We are very proud of the new corporate structure we are putting into place. Over the coming weeks we plan to make additional announcements concerning warrant cancellations, and the successful renegotiation of the remaining convertible debt. Many small companies are straddled with toxic convertible debt, which is usually very beneficial for the debt holders, but typically works as a detriment to the common shareholder. Upon closure of this merger we expect to have all of this debt retired, with the vast majority of the warrants cancelled. This will result in a significant reversal of the derivative liability charges currently on the books. Our aim is to build a company with real earnings, real cash flow, and a strong balance sheet in which this management team and our common shareholders can be proud. We thank all of our shareholders for their support as we work to build a strong and profitable organization.”

About Medical Alarm Concepts and FirstFitness Nutrition

Medical Alarm Concepts Holding, Inc. develops and manufactures the MediPendant (TM) patented two-way voice personal medical alarm technology, which enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. First Fitness Nutrition, headquartered in Carrollton, Texas is a leading provider of wellness, weight loss, energy and nutritional products. The Company has been in business for more than 20 years distributing its products via a dynamic sales channel consisting of more than 5,000 dedicated men and women who market the products to consumers in all fifty U.S. states. For more information on FirstFitness Nutrition please visit the Company’s website at www.firstfitness.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company’s actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as “believes,” “belief,” “expects,” “expect,” “intends,” “intend,” “anticipate,” “anticipates,” “plans,” “plan,” to be uncertain and forward-looking. The letter of intent outlined in this press release is nonbinding on either party, and while both parties intend for the merger to be consummated, there is no assurance that a definitive agreement will take place. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s filings with Securities and Exchange Commission.

Contact: Medical Alarm Concepts Holding, Inc. (610) 742-4420 ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.

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Company Codes: OTC-PINK:MDHI

FirstFitness Nutrition Announces XanoLean(TM) – Major Breakthrough in Appetite Suppression – Breaks Cycle of Over Eating

PR Newswire — February 7, 2012

KING OF PRUSSIA, Pa., Feb. 7, 2012 /PRNewswire/ — FirstFitness Nutrition, which is in the process of merging with Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announces XanoLean(TM), the world’s first nutraceutical formula to solve the problem of food addiction and breaking the cycle of compulsive overeating. XanoLean, a natural, nutrient-rich, botanical formula works as a powerful appetite suppressant producing a completely satisfied feeling while eating less food, but produces none of the jittery side effects associated with many other weight loss products.

Many of the ingredients contained within the various fat burning and appetite suppressant products on the market today are purported to have therapeutic benefits, but in reality much of the ingredients are useless and inactive due to human body absorption issues, which prevent significant concentrations from reaching the brain. The natural nutrient rich, botanicals within the XanoLean product are highly absorbable due to the use of an exclusive delivery system available only to FirstFitness Nutrition for use in its products. This exclusive rapid delivery system is called “SENDS” (Self Emulsifying Nano-sphere Delivery System), significantly increases absorption of all the ingredients in XanoLean amplifying the effectiveness to quickly deliver maximum weight loss and increased positive mood in people.

“Our formulators have developed an incredible breakthrough in nutraceutical absorption, appetite suppression and weight loss,” commented Nigel Branson, CEO of FirstFitness. “Our initial trials of XanoLean have produced incredible results with nearly 100% of the participants reporting significant appetite suppression, increased energy and elevated mood. We have combined some of the most scientifically researched appetite suppressant, weight loss, fat burning and metabolism boosting ingredients into this revolutionary product. We believe XanoLean is the perfect product for anyone who has struggled to meet their weight loss goals. FirstFitness is looking forward to a very promising year ahead with this new product and our recently announced 90-day Ultimate Body Makeover and Fitness Challenge that will attract significantly more retail sales opportunities to our distributors’ businesses. Thus far, sales of XanoLean have been very brisk, which is clearly positively affecting our overall revenue growth.”

Orders of XanoLean are now being accepted from the Company’s 5,000 distributors for immediate shipment and delivery to customers.

About Medical Alarm Concepts and FirstFitness Nutrition

Medical Alarm Concepts Holding, Inc. develops and manufactures the MediPendant (TM) patented two-way voice personal medical alarm technology, which enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. First Fitness Nutrition, headquartered in Carrollton, Texas is a leading provider of wellness, weight loss, energy and nutritional products. The Company has been in business for more than 20 years distributing its products via a dynamic sales channel consisting of more than 5,000 dedicated men and women who market the products to consumers in all fifty U.S. states. For more information on FirstFitness Nutrition please visit the Company’s website at www.firstfitness.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute “forward-looking statements.” Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company’s actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as “believes,” “belief,” “expects,” “expect,” “intends,” “intend,” “anticipate,” “anticipates,” “plans,” “plan,” to be uncertain and forward-looking. The letter of intent outlined in this press release is nonbinding on either party, and while both parties intend for the merger to be consummated, there is no assurance that a definitive agreement will take place. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s filings with Securities and Exchange Commission.

Contact: Medical Alarm Concepts Holding, Inc. Ronnie Adams CFO (610) 742-4420

SOURCE Medical Alarm Concepts Holding, Inc.

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Company Codes: OTC-PINK:MDHI, OTC-QB:MDHI

iMD Companies, Inc. Signs Agreement with Dr. Garcia

PR Newswire — February 7, 2012

TAMPA, Fla., Feb. 7, 2012 /PRNewswire/ — The recently restructured iMD Companies, a wholly owned subsidiary of Optimum Mobile Imaging Corp., (ICBU) has inked an agreement to acquire a turn-key licensing and franchising business, along with substantial intellectual property, for the medical treatment of adult weight loss from Jay J. Garcia, MD. In addition to nutritional plans, medical protocols, operating procedures, custom software, a patient health portal, and seven years of obesity treatment data, Dr. Garcia and several key members of his staff will be joining iMD. Dr. Garcia has been successfully practicing the physician-supervised treatment of weight loss patients in multiple medical clinics in Tampa, FL, for over seven years, utilizing this business model and intellectual property to generate over $50 million in total revenue. He has also provided advice and support to dozens of physicians who have implemented medical weight loss programs in offices throughout the United States, several of whom have already expressed great interest in joining the formal program now being offered by iMD. “This acquisition simply makes sense for iMD Companies,” according to Saeb Jannoun, “and the addition of experienced management to the new revenue and operating cash flow allows us to immediately undertake aggressive growth. In fact, the first licensee of our program has already begun treating patients, and we are rapidly expanding by enrolling additional physicians nationwide.”

ABOUT Optimum Mobile Imaging Corp.

Optimum Mobile Imaging Corp., (OTC MARKETS: ICBU) is a Florida corporation, engaged in the medical diagnostics and health and fitness industries. Its primary products and services lie in the health and fitness nutraceutical and medical diagnostics services markets. The company further plans to expand into the weight-loss industry. The company delivers its medical diagnostic services on-site at participating medical clinics and physician offices. The nutraceutical supplements, pills, bar and gels will be marketed and distributed through participating clinics and on-line web marketing retail methods. The company will continue to develop its innovative marketing strategies, including the use of social networking vehicles.

Safe Harbor Statement:

Certain statements made in this press release constitute forward-looking statements that are based on management’s expectations, estimates, projections and assumptions. Words such as “expects,” “anticipates,” “plans,” “believes,” “scheduled,” “estimates” and variations of these words and similar expressions are intended to identify forward-looking statements. Forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. These statements are not guarantees of future performance and involve certain risks and uncertainties, which are difficult to predict. Therefore, actual future results and trends may differ materially from what is forecast in forward-looking statements due to a variety of factors. All forward-looking statements speak only as of the date of this press release and the company does not undertake any obligation to update or publicly release any revisions to forward-looking statements to reflect events, circumstances or changes in expectations after the date of this press release.

www.imdcompanies.com

SOURCE Optimum Mobile Imaging Corp.

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Company Codes: OTC-PINK:ICBU