The Life Ledger

Fitness is a way of life.

photo credit: The Rocketeer

Margaret Atwood must be proud - the disgusting meat products appearing in Oryx and Crake are just around the corner, if PETA has anything to do with it. Following the current trend of offering large bounties, as Google currently does with the X-Prize, PETA is offering a $1 million prize for what NPR summarizes as the “development of commercially-viable ‘test-tube meat’ - meat grown through a lab process, not from a live animal.” PETA’s website outlines the contest in further detail:

PETA is offering a $1 million prize to the contest participant able to make the first in vitro chicken meat and sell it to the public by June 30, 2012. The contestant must do both of the following:

• Produce an in vitro chicken-meat product that has a taste and texture indistinguishable from real chicken flesh to non-meat-eaters and meat-eaters alike.
• Manufacture the approved product in large enough quantities to be sold commercially, and successfully sell it at a competitive price in at least 10 states.

Judging of taste and texture will be performed by a panel of 10 PETA judges, who will sample the in vitro chicken prepared using a fried “chicken” recipe from VegCooking.com. The in vitro chicken must get a score of at least 80 when evaluated in order to win the prize.

In vitro meat production would use animal stem cells that would be placed in a medium to grow and reproduce.

And I thought everything tasted like chicken… As long as the FDA mandates labeling test-tube SPAM, I don’t personally mind PETA and others throwing money at fake meat. Seriously though, can’t they spend the money on making tofu more appealing? And don’t members of the target audience, non-meat-eating people, already have non-meat alternatives? Does PETA really think they’re going to convert meat-eaters into vegetarians with fake SPAM?

At any rate, it’s all very interesting. It’s good to see PETA doing something that doesn’t involve bloody babies on a stick in front of McDonalds.

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photo credit: thelifeledger

I recently received this e-mail from someone at Fleishman-Hillard, who apparently represents Gatorade in PR matters:

Great post on calorie disclosure. Did you know that you would have to take 2,640 more steps to burn off the calories in vitamin waters? Propel has one-fifth of the calories and punches up water. With that said, we would like to invite you and your readers to view our channel on YouTube at http://youtube.com/PropelFitWater…

I’ve long been fascinated with the growing fitness water trend and the marketing games they play. For instance, as Mark’s Daily Apple points out, most fitness water manufacturers will market a calorie claim on the label (only 10 calories!), but the bottle holds more than one serving. Does anyone here measure out their serving size when drinking water from a bottle? I don’t either.

At any rate, after reading the e-mail, I was interested in what people have to say about Propel. However, I couldn’t find any articles comparing Propel to other products - beyond short articles like the one at Trying Fitness, there doesn’t seem to be much info. To satisfy my curiosity, I bought several enhanced water products, tried them myself, and put together a comparison.

My personal takeaway? Fitness waters are nothing more than “dietary supplements” with bottled water from unknown sources thrown in. Drink regular water and eat varied colors of fruits and vegetables to get the same nutrient naturally. If you need some tips on drinking more water, Diet-Blog lists a couple to get you started.

photo credit: thelifeledger

Bot (www.botbeverages.com)

Flavor Tried
Berry Bot; refreshing, clean, only slight aftertaste; tastes like water with a little flavoring.

My Take
The clean taste isn’t the only thing that’s refreshing about Bot - it’s also the only product whose label reflects the calorie count of the entire bottle. While technically accurate, it’s still purposefully misleading to market one bottle of fitness water as 2.5 servings, then place in bold letters “Only 10 calories!” It’s also nice to see only ingredients I recognize, including pure cane sugar. Definitely top of my list.

Nutrition Information
Serving Size: 12 fl oz, 1 per container
Calories: 40 per serving (40 per container)
Sugar: 9g per serving (9g per container)
Vitamins per serving: B3 10%; B12 10%; B5 10%; B6 10%

Ingredients
filtered, deionized water, pure cane sugar, natural flavors, citric acid, niacinamide (vit. B3), calcium D pantothenate (vit. B5), pyridoxine hydrochloride (vit. B6), cyanocobalamine (vit. B12)

photo credit: thelifeledger

Vitamin Water (www.vitaminwater.com)

Flavor Tried
XXX (Acai, Blueberry, Pomegranate): too sweet, no aftertaste, good flavor; tastes like fruit punch, not water.

My Take
Vitamin Water gets a lot of rave reviews. As long as you’re expecting fruit punch as opposed to a clean water taste, you’re in for a treat. In my opinion, it also gets high marks for using real sugar and no preservatives - it could stand to be less sweet, but at least it’s not using sugar alternatives or HFCS. I would treat this as a soda alternative, something I drank maybe once a day - it’s not as healthy as water, but it’s a good lot better than a Coke.

Nutrition Information
Serving Size: 8 fl oz, 2.5 per container
Calories: 50 per serving (125 per container)
Sugar: 13g per serving (33g per container)
Vitamins per serving: C 100%; B3 10%; B12 10%; B5 10%; B6 10%

Ingredients
vapor distilled, deionized, and/or reverse osmosis water, crystalline fructose, cane sugar, citric acid, vegetable juice (color), ascorbic acid (vit c), natural flavor, berry and fruit extracts (acai, blueberry, pomegranate and apple), magnesium lactate (electrolyte), calcium lactate (electrolyte), monopotassium phosphate (electrolyte), niacin (B3), pantothenic acid (B5), pyridoxine hydrochloride (B6), cyanocobalamin (B12)

photo credit: thelifeledger

Voosh (www.drinkvoosh.com)

Flavor Tried
Acai, Blueberry, Pomegranate: refreshing, clean taste; good balance between sweetness/flavoring and clean water.

My Take
I’ve never heard of Voosh, but I’m glad I tried it - with a pleasant, clean taste, the flavoring complements the water without overpowering that refreshing, quenched taste I get from water. It’s got more junk than Bot, including electrolytes which I tend to steer clear of, but many people like. In my opinion, this is a fantastic alternative to Propel or Gatorade - what you lose in some “repleneshment” and nutritional additives from Gatorade products, you gain in lack of sucralose and preservatives. Voosh is second to Bot on my list.

Nutrition Information
Serving Size: 8 fl oz, 2.5 per container
Calories: 50 per serving (125 per container)
Sugar: 13g per serving (33g per container)
Vitamins per serving: C 100%; niacin 10%; B12 15%; pantothenic acid 10%; B6 10%

Ingredients:

water, crystalline fructose, citric acid, vitamin blend (ascorbic acid, grape seed extract, niacinamide, d-calcium pantothenate, vitamin b12, pyridoxine hcl), fruit and vegetable juices for color, natural flavors, magnesium lactate, calcium lactate, potassium phosphate

photo credit: thelifeledger

LifeWater (www.sobelifewater.com)

Flavor Tried
Blackberry Grape: too sweet, slight aftertaste, good flavor; tastes like syrup-based beverage, not water.

My Take
I had high hopes for LifeWater. I like many other Sobe beverages, and expected this to be no different. And to be honest, if I hadn’t gone to the local whole foods grocery store (Earth Fare in my area) and discovered Bot and Voosh, LifeWater would have been my favorite pick. While not as overpoweringly sweet as Vitamin Water, it’s still obviously not water, and doesn’t quench my thirst like water should. It also lists things like food starch and gum arabic that I expect from more processed products - perhaps that’s the reason Sobe markets LifeWater as a “Vitamin Enhanced Water Beverage” instead of a fitness water or something similar. All in all, it’s not a bad drink, and like any of these I’d drink LifeWater over any soda, but there are definitely better ones out there.

Nutrition Information
Serving Size: 8 fl oz, 2.5 per container
Calories: 40 per serving (100 per container)
Sugar: 10g per serving (25g per container)
Vitamins per serving: C 100%; E 20%; niacin 10%; pantothenic acid 10%; B12 10%; B6 10%

Ingredients
filtered water, sugar, natural flavor, citric acid, ascorbic acid (C), grape skin extract (color), sodium citrate, modified food starch, l-theanine, vitamin e acetate, calcium phosphate, gum arabic, calcium pantothenate, yerba mate exctract, niacinamide, pyridoxine hydrochloride (B6), cyanocobalamin (b12)

photo credit: thelifeledger

Propel (www.propelwater.com)

Flavor Tried
Kiwi-Strawberry: bitter aftertaste, doesn’t quench thirst, tastes unnatural.

My Take
Here we go, the drink that started this whole article. I tell you what, I don’t like soda, but I think I’d drink a Sprite over this stuff. It tastes bitter and doesn’t slake my thirst, probably due to the sucralose (Splenda) used to sweeten the drink. Also, the “natural kiwi and strawberry flavors” listed in the ingredients taste anything but natural - I can’t tell what it tastes like. Sorry Gatorade, but I’ll pass on this drink - I’d rather have the higher calorie count of one of the other drinks than sucralose, sucrose syrup and bad taste. Or, just drink water.

Nutrition Information
Serving Size: 8 fl oz, 2 per container
Calories: 10 per serving (25 per container) (yes, I know mathematically this shouldn’t be the case, but that’s what’s listed on the bottle)
Sugar: 2g per serving (4g per container)
Vitamins per serving: C 10%; E 10%; niacin 25%; B12 4%; pantothenic acid 25%; B6 25%

Ingredients:
water, sucrose syrup, citric acid, natural kiwi and strawberry flavors with other natural flavors, sodium citrate, potassium citrate, sucralose, vit c (ascorbic acid), vit e acetate, niacinamide (b3), calcium disodium edta (protects freshness), calcium pantothenate (vit b5), pyridoxine hydrochloride (b6), acesulfame potassium, vit b12

How about you - did I dis or skip your favorite fitness water drink?

photo credit: M J M

According to a recent article on Food Navigator, a USDA study found the increased rate of obesity in US adults is matched by an increased rate of fat and oil consumption. This follows the generic advice you find almost anywhere - cut fats and sugars, lose weight. The study identifies processed foods as the culprit for the fat consumption trend.

American consumption of added fats and oils has increased dramatically over the past 35 years, exceeding government recommendations and affording a need for healthier processed foods.
The findings form part of Dietary Assessment of Major Trends in the US Food Consumption, 1970-2005 - a report by the US Department of Agriculture (USDA) that shows Americans are failing to meet the Federal dietary recommendations.

According to the National Center for Health Statistics, two-thirds of US adults were either overweight or obese between 2003-2004, compared with 47 percent between 1976 and 1980.

The report shows this correlates with a swell in added fats consumption of 63 percent between 1970 and 2005 and a 19 percent increase in added sugar and sweeteners.

I wonder if anyone has conducted a study on the obesity trend of communities before and after fast-food restaurants move in? If not, they’ll have to act fast - I bet it’s getting hard to find one-horse towns without a McDonalds.

photo credit: Meriol Lehmann

Seriously? It’s not enough that I have to worry about lead in my child’s toys and e.coli in my beef, I now have to worry if there’s salmonella in my puffed wheat? From the FDA’s report:

The Food and Drug Administration (FDA) today announced that at least 23 people in 14 states have been diagnosed with salmonellosis that was caused by the same strain of Salmonella that was found in the recently recalled unsweetened Puffed Rice and unsweetened Puffed Wheat Cereals produced by Malt-O-Meal.

The recalled products were distributed nationally under the Malt-O-Meal brand name as well as under private label brands including Acme, America’s Choice, Food Club, Giant, Hannaford, Jewel, Laura Lynn, Pathmark, Shaw’s, ShopRite, Tops and Weis Quality. The cereals have “Best If Used By” dates from April 8, 2008 (coded as “APR0808″) through March 18, 2009 (coded as “MAR1809″).

On April 5, 2008, Malt-O-Meal voluntarily recalled the cereals because the company’s routine testing found Salmonella in a product produced on March 24, 2008.

Good thing I stick to Cheerios.

photo credit: thelifeledger

Childhood obesity is becoming such an epidemic that many schools are taking steps to increase the nutrition and exercise awareness of both their students and their students’ parents. Take, for example, this article covering changes recently instituted by five Philadelphia schools:

Five Philadelphia elementary schools replaced sodas with fruit juice. They scaled back snacks and banished candy. They handed out raffle tickets for wise food choices. They spent hours teaching kids, their parents and teachers about good nutrition.

As a result, “the number of kids who got fat during the two-year experiment was half the number of kids who got fat in schools that didn’t make those efforts.” Which is great, but of course not nearly enough. What we need is more education and awareness about what we feed our children. For instance, the cereal we feed them.

A recent article on Medical News Today about children’s cereal caught my eye. The article cites a recent study conducted by Yale’s Rudd Center for Food Policy and Obesity, which concluded that children’s cereals are higher in calories, sugar and salt than adult cereals, despite marketing claims to the contrary. The article goes on to summarize the study:

[Marlene] Schwartz and her colleagues examined 161 breakfast cereals from four leading manufacturers and compared nutritional values of children’s and nonchildren’s cereals to national guidelines. They found that when comparing nutrients per gram, children’s cereals were higher in calories, sodium, carbohydrate, and sugar, but significantly lower in fiber and protein. They also found that the majority of children’s cereals, 66 percent, failed to meet national recommended nutritional standards for foods sold in schools.

I couldn’t find a copy of the study itself, so I thought I’d conduct a spot-check myself. When selecting children’s cereal and adult cereal, I concentrated on marketing and shelf placement in the grocery store, as one Yale Rudd Center study points out that

Children are exposed to an estimated 10 000 advertisements for food per year, 95% of which are for fast foods, candy, sugared cereal and soft drinks (13). By pre-school, the child begins to have preferences for certain products and, according to McNeal, is a ‘consumer by influence’ (14). Advertisers place cereal boxes at child eye level because they know that toddlers can recognize brands of cereal and request them from their seat in the grocery cart.

Based on ads and shelf placement, I selected three cereals marketed as “healthy” children’s cereals and two “healthy” adult cereals, because let’s face it - comparing Trix to Allbran is just a tad unfair, and you shouldn’t be feeding your child that un-food anyway. Let’s see how they stack up.

Children’s Cereals

Cheerios

photo credit: Z(-_-)F

Nutrition Facts
Serving Size: 1 cup (28 grams)
Calories, without milk: 100
Sodium: 190mg
Sugar: 1g

Ingredients
Whole grain oats, modified corn starch, sugar, oat bran, salt, calcium carbonate, oat fiber, potassium phosphate, corn starch, wheat starch, vitamin E

Kix

photo credit: sajrow

Nutrition Facts
Serving Size: 1 1/4 cup (30 grams)
Calories, without milk: 110
Sodium: 210mg
Sugar: 3g

Ingredients
corn (whole grain corn, meal), whole grain oats, ugar, corn bran, modified corn starch, corn syrup, salt, calcium carbonate, trisodium phosphate, vitamin E, misc vitamins

Wheaties

photo credit: tape

Nutrition Facts
Serving Size: 3/4 cup (27 grams)
Calories, without milk: 100
Sodium: 190mg
Sugar: 4g

Ingredients
whole grain wheat, sugar, salt, corn syrup, trisodium phosphate, BHT, misc vitamins

Adult Cereals

All-bran

photo credit: davekellam

Nutrition Facts
Serving Size: 1/2 cup (31 grams)
Calories, without milk: 80
Sodium: 80mg
Sugar: 6g

Ingredients
wheat bran, sugar, high fructose corn syrup, malt flavoring, calcium phosphate, calcium carbonate, salt, sodium ascorbate and ascorbic acid (vitamin c), misc vitamins

Special K

photo credit: Paul Cheek

Nutrition Facts
Serving Size: 1 cup (31 grams)
Calories, without milk: 120
Sodium: 220mg
Sugar: 4g

Ingredients
rice, wheat gluten, sugar, defatted wheat germ, salt, high fructose corn syrup, dried whey, malt flavoring, calcium caseinate, misc vitamins

The Comparison

I think visually, so I’ve created a table with what I think are the most important comparisons to draw between the five cereals. *I’ve changed the serving size to make the numbers directly comparable.

The takeaway I get? Eat fruit, not cereal. If you need to serve cereal, Cheerios looks like the least evil. The other takeaway? I need to find a new recipe for my bran muffins.