The Life Ledger

Fitness is a way of life.

photo credit: Crissy Teena

I don’t know about you, but often business and vacation travel is an excuse to take a hit from the hamburger pipe, and extended travel means weight gain. In recent years, I’ve actually sought out hotel exercise rooms, which usually constitutes one treadmill, three TVs and eight people packed into a closet. However, it appears hotel food and exercise offerings are about to get a major uplift. According to a press release, Sheraton Hotels and Resorts has signed an exclusive deal with Core Performance to develop a training and nutrition program for guests that includes

new state-of-the-art fitness centers; healthier dining options; training programs offered on-demand in guest rooms; access to Core Performance’s customized on-line training programs; and a unique Conventions and Meetings program that enables enhanced performance. Sheraton properties around the world will begin to roll out Core Performance programming this summer and continue throughout 2008.

Hopefully, this move signifies a societal shift in exercise and nutrition. A Sheraton VP states “Our guests have told us that health and fitness are a priority and that they value tools to help them balance this aspect of their lives while traveling.” It’s exciting to see Sheraton use health and nutrition as a way to redesign its image and stand out from the rest of the hotel chains - hopefully Sheraton’s numbers rise and other hotel chains get on the nutrition bandwagon.

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