The Life Ledger

MusclePharm to be Featured on Saturday’s UFC on FOX 2

PR Newswire — January 27, 2012

DENVER, Jan. 27, 2012 /PRNewswire/ — MusclePharm Corporation, a Nevada corporation (“MusclePharm” or the “Company”) (OTCBB: MSLP), an expanding U.S. nutritional supplement company, is pleased to announce that will be heavily featured during Saturday’s highly-anticipated Ultimate Fighting Championship (UFC) on FOX 2.

MusclePharm, which is the Official Nutritional Supplement Provider of the UFC, will have its logo prominently displayed on the mats and bumpers of the UFC Octagon for what will be another landmark night in the UFC.

MusclePharm is also sponsoring UFC fighters Chael Sonnen, Michael Bisping and Rashad Evans during the event, which is expected to draw millions of viewers on FOX. All three fighters will have the MP logo largely featured on their fight shorts.

Sonnen and Bisping will meet in the co-main event of the card in a fight that will earn the winner a bout against UFC middleweight champion and MusclePharm sponsor Anderson Silva.

Evans, a former light heavyweight champion, is fighting in the main event in what will be the UFC’s second fight on network television.

The UFC, the world’s premier MMA organization and the largest pay-per-view content provider in the United States, made its network television debut on FOX in November, drawing over 10 million viewers in what was the most-watched live MMA event ever in the United States.

In addition, NFL superstar quarterback and MusclePharm-sponsored athlete Michael Vick will be in attendance at the marquee event on Saturday, adding even more fanfare to the must-see event on FOX.

The entire evening will give the award-winning supplement company an ideal platform to be in front of a huge viewing audience on network television.

“We are extremely excited that we will be able to showcase our brand on such on a large stage and what will be one of the most exciting nights in the UFC. With three big-name fights on FOX, it’s a great opportunity for a national audience to see our brand,” MusclePharm President and Co-Founder Jeremy Deluca said.

“It will also be a thrill for us to have two of our marketing partners together in Michael Vick and the UFC in the same building together to further show the impact MusclePharm is having. It will be an unbelievable night and will be another sign that MusclePharm is poised for record growth again in 2012.”

About MusclePharm Corporation

Headquartered in Denver, Colorado, MusclePharm is a healthy life-style company that develops and manufactures a full line of National Science Foundation approved nutritional supplements that are 100% free of banned substances. Based on years of research, MusclePharm products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts, and Major League Baseball. The Company’s products address all categories of an active lifestyle, including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in over 120 countries and available in over 5,000 U.S. retail outlets, including GNC, Wal-Mart, Vitamin Shoppe and Vitamin World. MusclePharm products are also sold in over 100 online stores, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.

Forward Looking Statements

The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Investor Contact: Cory Gregory President 303-396-6100 http://www.musclepharm.com

SOURCE MusclePharm Corporation

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Company Codes: OTC-BB:MSLP

Anytime Fitness Releases Annual “Weight of the Union” Report

Trends Include More Late-Night Workouts, Cashing in on Reimbursements and March Busiest Month

PR Newswire — January 27, 2012

HASTINGS, Minn., Jan. 27, 2012 /PRNewswire/ — In 2011, more Anytime Fitness members worked out late at night, cashed in on health insurance reimbursements and made March the busiest workout month.

The statistics are part of the second annual Anytime Fitness “Weight of the Union” report, which examined the fitness and nutritional habits of its 1.3 million members. Anytime Fitness is the world’s fastest growing co-ed fitness club with more than 1,800 clubs in 50 states and 11 countries.

“The obesity epidemic in this country continues to rise and Americans need to get serious about health and wellness,” said Chuck Runyon, CEO of Anytime Fitness and co-author of Working Out Sucks. “While our Weight of the Union report gives a good snapshot of our more than 1.3 million members, and it is encouraging to see our members continuing to take charge of their lives through fitness and nutrition, there is still more work to be done.”

The study found there were more than 52 million workouts in 2011, an increase of one million workouts over 2010. In addition, late-night workouts from midnight to 3 a.m. totaled 1.2 million, up from 900,000 the previous year.

And, contrary to popular belief that January is the busiest month at health clubs, more than 5 million Anytime Fitness members hit the gym in March compared to four million in January.

“By the time March rolls in, people who have really made that full-commitment to their January resolutions are in full swing,” said Rebecca DeRossett, psychologist and co-author of Working Out Sucks. “March is also the time that people start shedding those winter clothes and look forward to getting ready for swimsuit season.”

Money Motivates The study found that financial incentives were a significant motivating factor in recurring gym visits. In fact, Anytime Fitness members received nearly $4 million in health insurance reimbursements for working out 12 or more times a month, up $1 million from 2010.

“We are seeing an increase by both health insurance providers offering this benefit to employees and employees taking advantage of these programs that pay them to exercise,” said Heidi Holiday, National Director of Healthy Contributions, a fitness incentive administration company who works with Anytime Fitness. “It is really a win-win for everyone.”

To view the full report, click here: http://cdn.anytimefitness.com/en-us/weightoftheunion2012-anytimefitness-final.pdf

Additional findings include:

Smartphone Technology Meets Personalized Medicine in Everist Genomics’ CardioDefender Diagnostic System

-Wearables Technology Conference to Feature The Smartphone That Never Misses A Heartbeat -

PR Newswire — January 27, 2012

ANN ARBOR, Mich., Jan. 27, 2012 /PRNewswire/ — Everist Genomics announced today that Executive Vice Chairman Alex Charlton will speak about its breakthrough CardioDefender Device at the Wearable Technologies Conference, January 30, 2012, in Munich.

(Photo: http://photos.prnewswire.com/prnh/20120127/NY42940 )

(Logo: http://photos.prnewswire.com/prnh/20110110/NY26865LOGO )

Smartphone healthcare applications are graduating from novelty items to mainstream medicine, helping physicians to save lives and reduce the cost of care. Everist Genomics, a rapidly growing personalized medicine company, is successfully integrating smartphone and tablet computer technology with innovative, medically important diagnostics and prognostics in the areas of cardiovascular disease, metabolic disease (e.g. diabetes) and cancer. Everist Genomics’ CardioDefender is the world’s first FDA-approved and CE mark-registered smartphone ECG system to provide physicians and patients with hospital-quality heart rhythm monitoring outside of the hospital setting. CardioDefender incorporates several unique capabilities enabling physicians to diagnose and treat potentially life-threatening heart arrhythmias that might otherwise be missed. CardioDefender is the first system to deliver mobile, real-time, beat-by-beat, and quantitative heart monitoring and automated reporting by combining patented analytical smartphone software with a Wi-Fi device and electrodes.

“The essence of personalized medicine is to diagnose a problem before there are noticeable symptoms. Physicians who diagnose and treat heart arrhythmias have been hampered for many years by legacy technology, such as hospital based ECG systems which confine patients to the high-cost hospital setting and Holter monitors which do not provide the comprehensive monitoring needed to detect potentially life threatening arrhythmias,” Charlton said. “For the first time, CardioDefender enables smartphone-based hospital-quality ECG monitoring of patients 24 hours per day, seven days per week.”

The company’s recently announced commercialization plans of CardioDefender coincide with reports from various industry sources projecting significant growth in remote patient monitoring. According to analyst firm Berg Insight, for example, around 2.2 million patients worldwide were using home monitoring service based on equipment with integrated connectivity at the end of 2011–cardiac arrhythmia was cited as one of the most common conditions monitored by these technologies.(1)

Following FDA approval and European CE Mark registration last year, CardioDefender has already been deployed at more than 150 medical facilities in the United States for post-approval commercial evaluation. Between January and October of 2011, the number of patient days of heart rhythm monitoring performed with CardioDefender grew from fewer than 5,000 to more than 18,000 patient days per month. Since the system was introduced, Everist Genomics has received inquiries about the product from more than 32 countries, including China, India and the U.S.

“We are very pleased with the success of the commercial evaluation of CardioDefender and the overwhelming level of interest we have received regarding the availability of the diagnostic system,” Charlton said. “The invitation to speak at the highly-esteemed Wearable Technologies Conference further underscores the value of this innovative mobile system in advancing care for arrhythmia patients.”

Everist Genomics launched its first product last year with the introduction of OncoDefender-CRC, a prognostic test for predicting the risk of disease recurrence for early stage colorectal cancer patients. The company expanded its pipeline with the creation of a new franchise of diagnostic and prognostic tests aimed at melding personalized medicine with mobile health platforms. In addition to the CardioDefender diagnostic system, Everist Genomics recently announced development of AngioDefender, the world’s first tablet computer device capable of accurately diagnosing atherosclerosis in asymptomatic patients. The company is developing mobile applications for the AngioDefender system to extend physician access to vital patient information and provide clinical support for treatment planning. The company plans to launch the AngioDefender system in February 2012.

About Everist Genomics

Everist Genomics is a prognostics company focused on developing gene-based molecular assays for the prediction of cancer recurrence and proprietary point-of-care equipment for the evaluation and management of cardiovascular disease. Using its patented Evolver(TM) technology platform, Everist Genomics is successfully developing and commercializing entirely new classes of patent-protected molecular biomarkers and sensor technologies which employ proprietary equipment, devices and software to help physicians make individualized treatment and drug prescribing decisions. The privately owned company is located in Ann Arbor, Michigan. For more information, please visit www.everistgenomics.com.

About The Wearable Technologies Conference

On January 30, 2012, for the fifth time in a row, the Wearable Technologies Conference will take place in line with ISPO in Munich. This exciting conference, sponsored by Philips, offers industry leaders from notable companies such as Roche and Adidas, as well as emerging companies, a unique platform to present their latest innovations from the field of healthcare.

This year’s conference will feature two areas of interest, namely the newest developments in the areas of “Sports & Consumers” and “Health & Fitness.” In addition to novel technologies in development, the 2012 WTconference will present products ready for market. These days, technologies worn on or near the body are experiencing a real boom. The first WT products, those interesting to a wider market, are recording resounding successes. In addition, the many innovative technologies that have just reached the market stage have become all the more important to those manufacturers who can use the new technologies in a variety of their products.

More information on the conference can be found at www.wearable-technologies.com/wt-conference.

(1) http://www.berginsight.com/News.aspx?m_m=6&s_m=1

SOURCE Everist Genomics

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Michael De Medeiros Named Editor-in-Chief of Men’s Fitness

PR Newswire — January 26, 2012

NEW YORK, Jan. 26, 2012 /PRNewswire/ — David J. Pecker, President, Chairman and CEO of American Media, Inc. (AMI), today announced the appointment of Michael De Medeiros as Editor-in-Chief of Men’s Fitness, AMI’s monthly magazine that services young, performance-driven men by mixing fitness and nutrition with fashion, grooming and sports, as well as other editorial that comprise an active lifestyle.

De Medeiros was previously the editor of Maximum Fitness where he restructured the editorial content and layout of the magazine. His first issue more than tripled the sales of the most favorable averages the magazine ever achieved. Prior to this role, De Medeiros was managing editor of M magazine. He also penned more than 10 books, many of which focus on topics related to men’s interests.

As Editor-in-Chief of Men’s Fitness, De Medeiros will implement plans for a revitalized, refocused and visually impactful magazine with fitness, nutrition and an active lifestyle remaining core attributes, which will result in a significant impact on the reader. Plans also include major enhancements to the visual representation and editorial direction of the publication. In addition to a fresh, new approach to delivering everything that Men’s Fitness readers want in the pages of the magazine, the publication is further improving the reading experience with a larger trim size and a higher quality paper stock.

“With his publishing background and focus in the health and fitness categories, Michael is a great addition to Men’s Fitness,” said Mr. Pecker. “As the go-to authority to guiding men to achieve their peak performance and live a healthy and active lifestyle, I’m looking forward to seeing Michael continue the Men’s Fitness tradition and raising the bar in 2012.”

Chris Scardino, Executive Vice President/Group Publishing Director added, “I have admired Michael’s work for a number of years and am looking forward to working with him on elevating the Men’s Fitness brand to new heights.”

Commenting on his appointment, De Medeiros said, “I’m thrilled to be taking on the position of Editor-in-Chief of Men’s Fitness, and am equally looking forward to continuing the brand’s commitment to be the very best fitness, health and lifestyle magazine for men. Our focus is on delivering all the elements of life that matter to our reader and packing the magazine with information and service, as well as recurring columns, in-depth features and profiles that are fun and provocative. This new editorial blueprint will make Men’s Fitness the essential guide for the active male who wants to live a better life.”

De Medeiros will report directly to Mr. Pecker effective January 30, 2012.

About American Media, Inc. American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI’s titles include Star, OK!, National Enquirer, Globe, Country Weekly Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men’s Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI’s magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI’s digital properties reach an average of 10 million unique visitors and 80 million page views monthly.

AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI’s publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions. Playboy is one of many publishers who have taken advantage of these additional services.

SOURCE American Media, Inc.

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American Council on Exercise Evaluates Impact of P90X(TM) Workout

Study examines effectiveness of popular home, interval-training exercise program

PR Newswire — January 26, 2012

SAN DIEGO, Jan. 26, 2012 /PRNewswire/ — The American Council on Exercise (ACE) announced the results of a study it commissioned to examine the effectiveness of P90X(TM), a 90-day, bootcamp-style home exercise program that is a popular example of the interval-training style workouts identified by ACE as one of the top fitness trends to watch in 2012. The study found that the program meets or exceeds recognized standards for improving cardiorespiratory fitness. ACE is America’s leading authority on fitness and the world’s largest nonprofit fitness and personal trainer certification, continuing education and training organization.

“P90X is among the most popular of the high-intensity, interval-style home workout exercise programs sweeping the nation, many of which promise to help individuals burn high amounts of calories in a short period of time,” said American Council on Exercise’s Chief Science Officer, Cedric X. Bryant, Ph.D. “Our study results found P90X offers an effective workout, and, when combined with a sensible eating plan, we believe it can help many individuals achieve their weight-loss and fitness goals in the comfort of their homes.”

The study was conducted by a team of experts from the Departments of Exercise and Sport Science and Physical Therapy at the University of Wisconsin – La Crosse, and was designed to determine the true exercise intensity and calories burned when using the P90X program. A group of 16 healthy subjects, ranging in age from 19 to 26, were enlisted for the study; participants completed up to three practice sessions of each of the four P90X workouts chosen for the study: Legs & Back, Plyometrics, Cardio X, and Chest, Shoulders & Triceps.

Once each subject was proficient in the workouts, the actual testing began. Each participant exercised to the best of his abilities throughout the warm-up, conditioning phase and cool-down, as researchers recorded the subject’s heart rate at one-minute intervals. At the end of each workout, ratings of perceived exertion (RPE) were recorded, while the heart-rate data was utilized to determine the subjects’ predicted maximal oxygen consumption and caloric expenditure. The participants were given 48 hours of recovery rest between each workout test.

After the results were tabulated, the female subjects demonstrated slightly higher numbers of heart rate maximum and maximal oxygen consumption than the male subjects, and the percentages for both groups registered well within the range to provide a high-intensity dose of exercise. The tests also found the male subjects burned an estimated 441 to 699 kcals burned per workout, and females a total of 302 to 544 kcals per workout.

“The American Council on Exercise tests programs like P90X as part of our mission to help empower the American public with the information and tools needed to live a fit and healthy lifestyle,” continued Bryant. “High-intensity, interval-style home exercise programs can be a time-efficient workout for many individuals–particularly those with a baseline level of fitness.”

A summary of the study can be found online in the ACE® Certified News online magazine.

About ACE The American Council on Exercise (ACE), America’s premier fitness and personal trainer certification, continuing education, and training organization, is a nonprofit organization dedicated to promoting the benefits of physical activity and protecting Americans against unsafe and ineffective fitness products and instruction. ACE sponsors university-based fitness and exercise science research studies and is the world’s largest nonprofit fitness certifying organization. For more information on ACE and its programs, call (800) 825-3636 or visit the ACE website at www.acefitness.org. AMERICAN COUNCIL ON EXERCISE, ACE and the ACE logos are Registered Trademarks of the American Council on Exercise.

SOURCE American Council on Exercise

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